LOGO DESIGN
" LOGOS and BRANDING are so important. In a BIG PART of the world,
people cannot read French or English - but are GREAT in remembering signs."
people cannot read French or English - but are GREAT in remembering signs."
What is a logo?
Your logo is the ‘face’ of your business. It is the logo that determines your company identity, its colors and its theme. Your logo speaks to your niche and attract the attention of clients seeking a specific service. A good logo should be unique and comprehensible to customers. Small businesses often make the mistake of paying insufficient attention to their logos. By creating it in raster rather than vector format and using low quality clip art, companies often undermine their potential as their image seems unprofessional.
When should I redesign my logo?
When should you redesign your logo? More importantly, why? Your logo may be old or outdated. It is important to keep your logo looking modern and trustworthy. Or your logo is dull and does not stand out when compared to your competition. Your company may have grown and the old logo does not represent your standards anymore. Even if you don't want to redesign your logo, it is a good idea to have it updated every once in a while.
Your logo is the ‘face’ of your business. It is the logo that determines your company identity, its colors and its theme. Your logo speaks to your niche and attract the attention of clients seeking a specific service. A good logo should be unique and comprehensible to customers. Small businesses often make the mistake of paying insufficient attention to their logos. By creating it in raster rather than vector format and using low quality clip art, companies often undermine their potential as their image seems unprofessional.
When should I redesign my logo?
When should you redesign your logo? More importantly, why? Your logo may be old or outdated. It is important to keep your logo looking modern and trustworthy. Or your logo is dull and does not stand out when compared to your competition. Your company may have grown and the old logo does not represent your standards anymore. Even if you don't want to redesign your logo, it is a good idea to have it updated every once in a while.