THE BRIEF::
My client needed a logo for her legal consultancy firm. She asked for something that was corporate but still unique.
My client needed a logo for her legal consultancy firm. She asked for something that was corporate but still unique.
THE PROCESS::
As blue is a strong color and overwhelmed the design initially, I decided that a lighter tone of blue is required to make this logo work. Keeping the focus on PRINSLAW (as my client’s surname is Prinsloo, it added pun to the name), I toned down the rest of the text to keep the focus on the most memorable elements in the design.
As blue is a strong color and overwhelmed the design initially, I decided that a lighter tone of blue is required to make this logo work. Keeping the focus on PRINSLAW (as my client’s surname is Prinsloo, it added pun to the name), I toned down the rest of the text to keep the focus on the most memorable elements in the design.
LOGO VARIATIONS::