LAYOUT DESIGN
" The eye follows the layout of any publication. If the layout isn't well designed,
the information displayed might be MISCOMMUNICATED."
the information displayed might be MISCOMMUNICATED."
Why is layout design important?
In the Western world, we read from left to right, top to bottom. Our eyes are automatically adjusted to first look at the top left, before looking right and down. Because of this, designers have to keep in mind a certain flow of information. Interestingly enough, with magazines and images, we are in the habit to see whatever is on the RIGHT page FIRST. This all plays a major role in how information are portrayed and understood by the reader. Layout design is not just applicable to objects like booklets, manuals, magazines, etc., it is also important in simple things like flyers and brochures. Even web pages need successful layout design to be effective and make the site user friendly.
In the Western world, we read from left to right, top to bottom. Our eyes are automatically adjusted to first look at the top left, before looking right and down. Because of this, designers have to keep in mind a certain flow of information. Interestingly enough, with magazines and images, we are in the habit to see whatever is on the RIGHT page FIRST. This all plays a major role in how information are portrayed and understood by the reader. Layout design is not just applicable to objects like booklets, manuals, magazines, etc., it is also important in simple things like flyers and brochures. Even web pages need successful layout design to be effective and make the site user friendly.