THE BRIEF::
Redesign the logo for their logistics company, but keep the black and gold theme.
Redesign the logo for their logistics company, but keep the black and gold theme.
THE PROCESS::
I wanted the company logo to stand out from the rest and make it instantly recognizable. I used contrasting fonts but still tried to keep the text instantly legible, since the biggest advertisement will be on the branding of their vehicles.
I wanted the company logo to stand out from the rest and make it instantly recognizable. I used contrasting fonts but still tried to keep the text instantly legible, since the biggest advertisement will be on the branding of their vehicles.
LOGO VARIATIONS::